Amy Fox

Writer. Editor. Feminist knitting designer.

Why I’m changing my name for SEO

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Open up the January issue of Diva magazine when it hits shops tomorrow (Dec 18th), and you’ll find a huge picture of me on page 53, sitting in Gaudi’s Parc Güell in Barcelona and talking on the subject of bold changes in the new year.

Six weeks ago, I told my boss that I was quitting my job. I work at a knitting magazine in Essex, and I’ve learnt a lot there – not least how to make Fair Isle jumpers, cabled cushions and top-down baby cardigans – but moving on has been a long time coming. I’ve dreamed of living in London since I was about 13, since I was old enough to know that very little really happens in Leicester, and I stood in Trafalgar Square outside the National Gallery, looked at Big Ben, and felt like I was finally in the centre of something.

I decided that if I was moving to London, I wanted to try freelancing. I wanted to write and proofread for different clients every week, to have flexible hours so that I could work at my most productive times instead of forcing myself awake, and for the money I earned to line my pockets, not a company director I never saw.

But one thing that freelancing kind of depends on is people being able to contact you pretty easily. And since I share the name of Oscar-nominated actress, I’m not particularly easy to find on the internet. So, at least as far as my online presence is concerned, I decided to choose a new one.

Inventing a new name is hard. I always planned to keep it if I got married, and I could never really imagine being called anything else. I knew I wanted to keep Amy, but I liked the emphasis of a single-syllable surname, so I roped in my family and friends, and started brainstorming:

Amy Stark, Amy Fox, Amy Sky, Amy Green, Amy Fox, Amy May, Amy Bird, Amy Fox, Amy Brown, Amy Wood, Amy Fox.

There was a clear winner. Don’t ask me to explain “Amy Fox” any more than the fact that I like the way it sounds. I would have loved to have chosen a name with a more meaningful story, but sometimes these things are disappointingly shallow. And yes, I have noticed that it rhymes with Jamie Foxx. I like it anyway.

So that’s where I am – about to embark on a freelance career, planning to move house for the sixth time in about as many years, and creating a professional pseudonym. For SEO.

Wish me luck? And recommend me to your friends?

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