Amy Fox

Writer. Editor. Bad at blogging.


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Why I’m changing my name for SEO

Open up the January issue of Diva magazine when it hits shops tomorrow (Dec 18th), and you’ll find a huge picture of me on page 53, sitting in Gaudi’s Parc Güell in Barcelona and talking on the subject of bold changes in the new year.

Six weeks ago, I told my boss that I was quitting my job. I work at a knitting magazine in Essex, and I’ve learnt a lot there – not least how to make Fair Isle jumpers, cabled cushions and top-down baby cardigans – but moving on has been a long time coming. I’ve dreamed of living in London since I was about 13, since I was old enough to know that very little really happens in Leicester, and I stood in Trafalgar Square outside the National Gallery, looked at Big Ben, and felt like I was finally in the centre of something.

I decided that if I was moving to London, I wanted to try freelancing. I wanted to write and proofread for different clients every week, to have flexible hours so that I could work at my most productive times instead of forcing myself awake, and for the money I earned to line my pockets, not a company director I never saw.

But one thing that freelancing kind of depends on is people being able to contact you pretty easily. And since I share the name of Oscar-nominated actress, I’m not particularly easy to find on the internet. So, at least as far as my online presence is concerned, I decided to choose a new one.

Inventing a new name is hard. I always planned to keep it if I got married, and I could never really imagine being called anything else. I knew I wanted to keep Amy, but I liked the emphasis of a single-syllable surname, so I roped in my family and friends, and started brainstorming:

Amy Stark, Amy Fox, Amy Sky, Amy Green, Amy Fox, Amy May, Amy Bird, Amy Fox, Amy Brown, Amy Wood, Amy Fox.

There was a clear winner. Don’t ask me to explain “Amy Fox” any more than the fact that I like the way it sounds. I would have loved to have chosen a name with a more meaningful story, but sometimes these things are disappointingly shallow. And yes, I have noticed that it rhymes with Jamie Foxx. I like it anyway.

So that’s where I am – about to embark on a freelance career, planning to move house for the sixth time in about as many years, and creating a professional pseudonym. For SEO.

Wish me luck? And recommend me to your friends?

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A summer which I intend to spend blogging: round two

I am going to start blogging again.

These words are, of course, words that the internet – the poor, content-saturated internet, which must find the idea of sharing and reblogging utterly exhausting – has heard before.

But as I was scrolling through Twitter the other day, a conversation between journalists Mary Hamilton and Adam Tinworth about the importance of blogging started to make me feel guilty. The argument, in summary, was that it is undeniably important to keep writing on the web. It is important creatively, for people who work with words for a living; intellectually, for people who have a lot of ideas and opinions, and for whom writing is a way of refining these; and logically, in a digital world where declaring yourself a writer of any kind without easy-to-find evidence is a pretty avoidable mistake to make.

Also, for reasons I will get to in a minute, I am desperate to write about something that isn’t yarn.

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